*Fictional fashion brand, launched at Milan Fashion Week on the final day of shows on February 26, 2005.
Serpica Naro is an anagram of San Precario - a political movement that fights against exploitative working conditions. By creating a fake identity the collective managed to shock the media making a fashion show incorporating the ethics of San Precario.
According to the organizers, which are part of the team Chainworkers, the brand will remain to represent "a meeting place of creativity and self-knowledge sharing”.
www.chainworkers.org
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